According to Bloomberg’s Mark Gurman, customers purchasing the iPhone Duo at U.S. Apple Stores will receive a personalized boot greeting displaying their name upon first setup. This exclusive feature, available only for the iPhone Duo and supporting both English and Spanish, will be implemented via Apple’s retail store systems. It remains unclear whether the customization will use Apple’s existing Presto technology, which allows wireless updates while devices remain sealed. The iPhone Duo launches October 23, with pre-orders opening October 16. Apple also announced a pre-order preparation phase starting October 12. This personalized touch adds a unique customer experience to the device’s debut.
The feature is confirmed for U.S. in-store buyers only and will not extend to online purchases or other iPhone models. Apple’s retail team will manage the customization process, likely integrating it into the initial setup flow. The initiative reflects Apple’s focus on enhancing in-store customer engagement during major product launches. The iPhone Duo represents a new product line, and this surprise aims to drive foot traffic and excitement at physical retail locations.
Source: 9to5Mac · Summarized by HeadlinesBriefing