Sony has teamed up with Bandai Namco Holdings on a pilot that injects generative AI into video production. CEO Hiroki Totoki called the technology an “amplifier of human imagination” and stressed it won’t replace creators. Early tests show AI can shave days off iterative edits, delivering “massive gains in speed and productivity per person,” though consistency and controllability still lag.

PlayStation chief Hideaki Nishino explained how AI is shaping PS5 development cycles. Tools like Mockingbird automate facial animation after performance capture, while hair‑rendering models ingest real‑world video to generate strands with detail. Nishino admitted AI will boost content volume, but pledged studios such as Naughty Dog and San Diego will guard quality. These tools animators to focus on storytelling rather than frame‑by‑frame tweaking, accelerating indie pipelines well.

Sony’s earnings deck disclosed a 46 percent plunge in PS5 shipments, with only 1.5 million consoles sold in the fourth fiscal quarter. The decline follows two price hikes—most recently to $549—and persistent memory‑chip shortages. Sony also highlighted the PS5 Pro’s Spectral Super Resolution, an AI upscaler expected to be a cornerstone of the forthcoming PS6. Sony hopes the AI boost will offset the sales slump.