Snap has surpassed 30 million paid subscribers across its Snapchat+, Lens+, and Platinum plans, driven largely by demand for AI-powered features. The company reported 84% year-over-year growth in non-advertising revenue, with Lens+ subscriptions growing nearly 600% since January 2026. CEO Evan Spiegel credited AI tools like AI Photoshoot for exceeding expectations.
While advertising revenue lagged, subscriptions proved a strong growth engine. Snap added only 2 million daily users last quarter but now reports 977 million monthly active users. The company plans to shift to monthly user reporting in 2027.
Snap also faces ongoing legal challenges and regulatory scrutiny over youth safety, following Meta’s high-profile settlement.
Source: Engadget · Summarized by HeadlinesBriefing