Slate, the barebones EV truck company, has partnered with Smarties to offer six pastel color wraps for its vehicles. The wraps are named after original Smarties candy flavors, creating a unique aesthetic: Strawberry (green), Pineapple (yellow), Orange (beige), Grape (lavender), Cherry (pink), and Blue Raspberry (light blue). This follows Slate's previous partnership with Crayola, which offered five color options.
Beyond aesthetics, the Smarties deal includes branded accessories like a key fob charm, a vent charm, and a rear gate logo. Pricing for the wraps has not been announced, but customers can add the option before delivery. Despite its low 181 horsepower and focus on functionality over performance, Slate's minimalist approach has generated interest.
Engadget's Tim Stevens noted the truck's low ride height allows drivers to see pedestrians clearly. The partnership highlights Slate's strategy of offering customization without requiring owners to use aftermarket tools like 3D printers.
Source: Engadget · Summarized by HeadlinesBriefing