Instagram has announced testing of a new video format called Features, allowing users to upload horizontal videos up to 90 minutes long. Testing began on Monday and is currently limited to select creators in the US, though the platform has previously tested the feature with creators in Brazil. Instagram Vice President of Product Tessa Lyons and head Adam Mosseri have shared details about the format, which is primarily aimed at podcasters looking to share full-length episodes or longer clips.
Initially, longer videos will be showcased as short clips in the Explore tab, with viewers able to tap a new 'Watch full video' button to start watching the complete content. The feature will first be available on Instagram's mobile app, with support for Instagram for TV planned for a later date. The new long-form video format is expected to expand to all US users by the end of this year or early next year.
Source: GSMArena · Summarized by HeadlinesBriefing