Instagram is testing a new long-form, widescreen video format called Features, announced by Head of Instagram Adam Mosseri and VP of Product Tessa Lyons. The initiative aims to support creators telling stories in diverse formats, moving beyond short-form Reels. Mosseri, previously skeptical of long-form content on the platform, now emphasizes a symbiotic relationship between Features and Reels.
The feature is being tested on mobile and Instagram for TV, with broader rollout expected in the coming months. Lyons affirms Reels remain at the core of the platform. The move responds to evolving creator habits and seeks to balance new content types with Instagram’s foundational social connections.
Testing will continue with user feedback shaping development.
Source: Android Central · Summarized by HeadlinesBriefing