Meta is developing a dedicated app for Vibes, its AI-generated video feed. This move, reported by *TechCrunch* and *Platformer*, separates Vibes from the existing Meta AI app where it was initially introduced in September 2025. The standalone app aims to provide a more focused environment for users to create, discover, and share AI-generated video content.

Meta's decision follows early success within the Meta AI app. The company stated that the new app will allow them to add more features and functionality. This initiative reflects Meta's broader strategy to integrate more AI-generated content into its recommendation algorithms, potentially boosting user engagement. The company sees AI as a core component of its future platform.

This move mirrors OpenAI's approach with its Sora app, which generates similar vertical videos. OpenAI has been actively expanding its app with features like character cameos and partnerships. Meta's push into AI video suggests a significant industry trend, with AI-generated content becoming increasingly prevalent across social media platforms.

With AI video becoming more common, Meta is trying to keep pace with competitors like OpenAI. Meta's plans to push AI content into its recommendation systems suggests that a standalone app for creating videos like Vibes is a strategic move. We can expect more developments in this space as the competition heats up.