Meta AI is testing an experimental shopping tool in the US, accessible via desktop browsers through a "Shopping research" button, per *Bloomberg*. The feature surfaces product carousels with pricing, links, and brand details, tailored using user data like gender and location. For example, a tester in New York received women’s puffer jacket suggestions from local retailers.

While users can’t checkout directly, they’re directed to e-commerce sites. This follows Mark Zuckerberg’s earlier hints about agentic commerce tools, as rivals like OpenAI and Google already offer similar AI shopping assistants.