Meta has officially launched Instagram Plus, a subscription tier offering enhanced features for $3.99 monthly. The new service provides tools for users to either reach wider audiences or target more specific ones through Story Spotlight, which prioritizes your profile for friends, and Story Extend, keeping content visible for 48 hours instead of 24.

Subscribers can create multiple audience lists for stories, preview content before publishing, view rewatch statistics, and search who has viewed their stories. The tier also includes customization options like selecting app icons, choosing bio fonts, pinning six items to their profile, and sending animated super hearts when reacting to friends' stories.

Instagram Plus allows users to publish content directly to their profile or highlights without appearing in the main feed. This launch follows Meta's broader strategy of introducing subscription tiers across its social media properties, reflecting the company's ongoing efforts to diversify revenue streams beyond advertising in a competitive landscape.