Meta rolls out a new suite of AI tools on Facebook, aimed at power users who already spend hours on the platform. The headline feature, AI Mode, lets users chat about anything from vacation spots to local restaurants, pulling data from Groups, Reels and other Meta services. It promises a more personal touch than generic search.

Behind the scenes, Meta relies on its newly announced Muse Spark technology to power the chatbot’s responses and the photo‑editing features. Users can create collages, add transition effects, and generate stylized video montages with a single tap. The platform also introduces AI photo presets that let fans swap clothes, hair and accessories on the fly today.

Meta markets these tools to sports enthusiasts, promising virtual jerseys that let users represent their teams without buying new gear. The rollout launches now on mobile Facebook, with no web version confirmed, as desktop users lack a camera roll to streamline the editing process. The move keeps Facebook competitive amid a wave of AI‑enhanced social apps.

By integrating chatbot and creative tools into its core feed, Meta aims to deepen user engagement without pushing users toward external services. The integration shows that AI features are becoming standard rather than headline-grabbing. Existing users will find the new options handy, while critics may view the effort as a modest tweak to a crowded platform.