The $35 Kodak EC35 is a new pocketable point-and-shoot film camera from Reto designed for beginners. It features a 25mm lens with fixed f/10 aperture and 1/100 second shutter speed, plus a built-in flash requiring an AA battery. A slide cover protects the lens and doubles as a shutter lock, so you can toss it in a bag or pocket without accidental exposures.

The camera comes in seven colors: Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado. This color variety adds to its appeal as a fun, accessible entry point to film photography.

At $35, the EC35 undercuts Reto's $100 Kodak Snapic A1 and the $50 EKTAR H35 half-frame camera, offering an even lower barrier to entry. You can buy the camera alone or in a bundle with a roll of Kodak Ultramax 400 film for $10 more.