Itch.io has introduced a "No AI" filter across its browsing and search features to help users avoid games containing generative AI content. The platform already enforces policies against uploading excessive AI-generated material, treating such actions as spam, and encourages creators to disclose AI use. Despite these rules, AI-generated content has still appeared on the site.
The new filter reduces the visible project count from over 1.77 million to fewer than 425,000. Unlike Steam, which requires AI disclosures but lacks a filtering option, Itch.io now offers a practical tool for users seeking AI-free experiences. The move supports game jams with varying AI policies and improves transparency for players.
Source: Engadget · Summarized by HeadlinesBriefing