Google expanded its AI browser assistant, Gemini in Chrome, to Latin America, the Middle East and Africa, bringing the feature to almost every global market. The rollout leaves Europe as the sole major region still without access, due to regulatory hurdles, and offers localized language support for Spanish and Arabic speakers.

The assistant lets users summarize page content, compare data across tabs, and draft emails directly within the browser. Integrated with Calendar, Maps and Gmail, it can add events or plot trips on command. A sidebar chat window appears when tapping the “Ask Gemini” icon, and the built‑in Nano Banana 2 image generator is also available. The tool also pulls contextual data from your Google account to personalize suggestions.

Google cites strict GDPR requirements as the reason the service remains unavailable in the EU. Processing browser data would need a highly secure, on‑shore solution to keep user information within European borders. Regulators have warned that inadequate safeguards could trigger hefty fines, underscoring the compliance challenge. Some testers report seeing the feature in Chrome Canary builds, hinting a compliant version may appear in Germany, France and other EU markets soon.