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DeepSeek slashes DeepSeek V4 price by half, hitting major market shift

Engadget •
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DeepSeek has officially cut the cost of its flagship V4 Pro by a striking 75 percent, permanently lowering prices after a temporary promotion. The Chinese AI startup now offers the model at just $0.003625 per million tokens, a dramatic drop from previous ranges of $0.0145 to $3.48. This strategic move positions DeepSeek as a more affordable choice for enterprises and power users handling large volumes of data daily.

The reduction signals a clear shift in competition, making the new price a key factor for businesses weighing costs against performance. By making the model accessible to a broader audience, DeepSeek strengthens its market presence and challenges rivals like OpenAI and Google’s Gemini 3.5 Flash. This pricing change underscores the company’s focus on cost efficiency without sacrificing value.

Source: Engadget · Summarized by HeadlinesBriefing