HeadlinesBriefing favicon HeadlinesBriefing.com

CMF skips 2024 phone launch amid rising memory costs

Engadget •
×

Nothing’s budget arm CMF confirmed it will not roll out a new phone this year. Co‑founder Akis Evangelidis explained on X that rising memory costs stall a follow‑up to the Phone Pro 2. The brand aimed for a genuine step forward, but current RAM prices make that impossible at a sensible price point for consumers today and.

Memory prices have surged after manufacturers redirected production to AI projects, driving RAM costs up. Apple and Samsung already warned of price hikes, while IDC forecasts PC shipments could drop nearly 10 % this year. The ripple effect forces CMF to postpone its next flagship launch to avoid compromising value for budget buyers now and later.

CMF launched the Phone Pro 2 in April last year as its lightest, slimmest device yet, promising a two‑day battery life. A few months later, the brand spun off into an independent subsidiary based in India, its strongest market. The move aims to streamline focus on core products while exploring new categories for consumers today and future.

Although no new phone arrives this year, Evangelidis promised CMF will release several new products and entirely new categories. The decision reflects broader industry strain, where high memory costs squeeze margins for budget brands. Consumers will see a pause in phone updates but anticipate fresh releases once component prices normalize for customers and investors today.