At today's iPhone Duo event, Apple highlighted that some new devices, like the Apple Watch 12 and Apple Watch Ultra 4, would keep their prices at $399 and $799. However, the company quietly raised prices on older iPhone models by $100. The iPhone 16 now starts at $799, up from $699, returning to its 2024 launch price after a discount following the iPhone 17 release.

The iPhone 17 family starts at $699, with the iPhone 17E at $599 earlier this year. The iPhone 17 with 256GB storage is now $899, up from $799. The iPhone Air starts at $1,099, up from $999.

Meanwhile, Air Pods Pro 3 remain at $249, likely because they lack onboard memory.