Apple News 8 Hours

Last updated: June 27, 2026, 11:31 AM ET

Apple Product Pricing & Promotions

Despite the conclusion of Prime Day 2026, Amazon continues to offer significant discounts on Apple products, with deals on Macs, iPads, and Air Pods extending through the weekend. Shoppers can still save up to $650 on various Apple lines save up to $650. Extended promotions also apply to the Apple Watch, where the Series 11 is available for $279 and the Ultra 3 for $649, representing savings of $120 and $150 respectively extended Apple Watch deals. Additionally, Amazon's $450 discount on the 1TB MacBook Air M5 has been prolonged, allowing customers to purchase the model for $1,149 while supplies last MacBook Air M5 deal.

However, these extended deals come as Apple has implemented substantial price increases across its Mac and iPad lineups, with some models seeing hikes of 10–20%, and a few as high as 50% massive price increases. For example, the MacBook Neo's price has risen by $100, and other Mac and iPad models have also experienced significant markups Apple implemented price increases.

Supply Chain & Operations

In a move aimed at mitigating increased component costs, Apple has petitioned the U.S. administration for permission to source Mac RAM chips from a Chinese supplier currently blacklisted by the United States petition to buy RAM. This request highlights the ongoing pressure on Apple's supply chain and its efforts to manage production expenses amidst geopolitical trade restrictions.