Apple News 3 Days

Last updated: July 10, 2026, 2:33 AM ET

Apple TV+ and Content

Apple TV+ Hall H at San Diego Comic-Con for the first time, featuring panels and previews for shows like "Widow's Bay" and "Silo." The streaming service is also hosting a two-hour panel with a first-look preview of upcoming content. Fans can also watch the first trailer for "There’s No Place Like Home, Snoopy," and the premiere of "Trying" season 5 is now streaming. The drama series "Nocturne," starring Liev Schreiber, has also received a premiere date. In terms of awards, Apple TV+ secured a record 89 nominations for the 78th Primetime Emmy Awards. For TV show purchases, Apple is now offering free 4K upgrades on select titles. Separately, Netflix reportedly live TV and bundles as a strategy to combat declining engagement, even as integration with the Apple TV app remains an option.

iOS 27 and Software Updates

iOS 27 new features to Car Play, aiming to enhance the in-car experience. The upcoming software update will also introduce nine new languages and accents to Apple Translate, alongside keyboard and typing improvements. Messages is set to become smarter and less annoying with 13 new enhancements. In other beta news, iOS 27 beta 3 includes changes that allow Siri AI to pull information from third-party apps. Apple has also seeded the fourth public betas of iOS 26.6, iPad OS 26.6, mac OS Tahoe 26.6, watch OS 26.6, and tv OS 26.6. Additionally, Apple has stopped signing iOS 26.5 and iOS 26.5.1, preventing downgrades after a critical security fix was released. Apple is also exploring ways to run larger AI models directly on iPhones, holding meetings with Prism ML about their technology. However, Apple will drop support for encrypted Mac OS Extended drives with mac OS.

iPhone and Hardware Rumors

Component costs for the iPhone 18 Pro Max are soaring, potentially leading to price increases. The iPhone 18 Pro itself could be noticeably thicker than the iPhone 17 Pro, with thicker aluminum frames and camera housings. Despite rumors of delays, the foldable iPhone Fold reportedly remains on track for production, with rival Samsung and Google scheduling their own folding smartphone events earlier in the summer. Supply chain sources also reject claims of delays for the iPhone Ultra, indicating it is on track for a September release and is reportedly in mass production. One report suggests a second-generation iPhone Air, expected in spring 2027, could feature an 11% battery capacity boost. Apple's use of Qualcomm modems continues across its product lines, including the iPhone, iPad, and Apple Watch, even with the development of in-house modems. In Europe, Apple has lost a major antitrust appeal, maintaining its "gatekeeper" status. Apple must also continue to age-verify users in Texas following a Supreme Court decision.

Macs, iPads, and Accessories

Apple's Mac in Q2 2026, with IDC data showing it as the only major PC vendor to post significant growth while the broader market declined. The M5 Pro 16-inch MacBook Pro with 48GB of RAM is currently discounted to $3,049.99, a $550 markdown. Amazon is offering a $550 discount on a 2TB M5 Pro MacBook Pro, and a $150 discount on M5 MacBook Air models. Additionally, Amazon has iPad mini 7 Wi-Fi models discounted by up to $130, starting at $489.00. For accessories, a Govee 21-inch Smart Ceiling Light Ultra review notes it's a decent addition despite limited Apple ecosystem functionality.

Apple Services and AI

added social media questions to its App Store Connect age rating questionnaire for apps. The company is also reportedly exploring ways to run much larger AI models directly on iPhones, having met with Prism ML. However, some users are disappointed that Apple will charge for AI security camera features in the Home app, requiring a 2TB iCloud+ subscription. Tony Fadell, the "father of the iPod," has written a column arguing that the choice of AI assistant matters significantly and raises important questions. On the legal front, Apple agreed to pay $250 million to settle a U.S. class action lawsuit related to Siri.

Other Tech and Industry News

Import duty India are making the country more attractive for iPhone manufacturing. Luxshare, a major Apple supplier, saw its share listing set a new record before falling back. JP Morgan has bumped its AAPL price target to $345, suggesting that RAM-driven hardware cost increases will not impact long-term revenue. In the world of AI, Anthropic is updating Claude with a "Reflect" feature similar to Spotify Wrapped, and Claude Cowork is expanding to iPhone and the web. OpenAI is discontinuing Chat GPT Atlas, its standalone desktop browser, in favor of a new desktop app. Duck Duck Go's browser now blocks most YouTube ads on iPhone and Mac by default.

Product Updates and Rumors

Apple is expected to refresh the Apple TV 4K in 2026, though the company may wait for a later launch. The Apple Watch has a hidden feature for tracking a healthy habit. Apple has also released beta firmware for Air Pods Pro, Air Pods Pro, and Air Pods, incorporating iOS 27 features. Beats charging cables are now available in "Power Pink." Reports about the lower-cost Apple Vision Pro suggest that component development may have been scrapped as Apple focuses on AI. Lamborghini has released an Apple Vision Pro app offering an immersive look at its car models. Air Pods Max are largely cleared of condensation defect claims in a lawsuit.