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Apple News 3 Days

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106 articles summarized · Last updated: LATEST

Last updated: July 8, 2026, 11:30 AM ET

Apple's Mac Shipments Grow Amidst Broader PC Market Decline

Apple's Mac shipments experienced significant growth in the second quarter of 2026, according to IDC data, a notable achievement as the broader PC market contracted for the first time in over two years. This resilience in Mac sales contrasts with the market-wide downturn, suggesting Apple's ecosystem and hardware continue to hold strong consumer appeal. This growth comes as Apple is reportedly still preparing its annual Back to School offer, with no official launch date yet announced for July in key markets like the U.S. and Canada as of early July.

MacBook Deals and Pricing Adjustments

Retailers are offering notable discounts on Apple's MacBook lineup. The 16-inch MacBook Pro, featuring the M5 Pro chip and an upgraded 48GB of RAM, is available for $3,049.99, representing a $550 reduction from its original price a popular configuration. Amazon has also discounted the 512GB MacBook Neo to $689.99 a significant post-hike markdown, while other M5 MacBook Air models are seeing $150 price cuts across multiple configurations. Further deals include a $150 discount on the 15-inch M5 MacBook Air, bringing its price down to $1,349, and significant markdowns on M5 Pro MacBook Pro models, with some configurations available for up to $449 off as part of a broader sale. B&H is also clearing out M4 Pro MacBook Pro inventory, with discounts up to $500 off, bringing some models down to $1,799 amidst limited stock.

Apple Explores Memory Chip Sourcing Amidst Geopolitical Scrutiny

Apple is reportedly testing DRAM memory chips from China's state-backed Chang Xin Memory Technologies (CXMT), according to The Financial Times. This development follows Apple's lobbying efforts with the U.S. government for approval to use chips from CXMT, a move that has drawn scrutiny amidst ongoing trade tensions. The company's broader manufacturing strategy includes a significant commitment to U.S. production, with a $30 billion deal with Broadcom for custom chips and radio components representing its largest single-company investment under the American Manufacturing Program aiming to boost domestic chip production.

Apple Vision Pro Development Shifts Focus

Reports suggest that work on a lower-cost version of the Apple Vision Pro may be winding down, with Apple reportedly shifting its