Apple News 24 Hours

Last updated: July 19, 2026, 5:30 PM ET

Apple's Market Dominance and Product Strategy

Apple briefly its title as the world's most valuable company, surpassing Nvidia in market capitalization. This resurgence comes as in the first quarter of 2026, according to CIRP research, indicating a slowdown in users switching to Android. Meanwhile, Apple is reportedly exploring the development of on-device AI models that could be significantly smaller, potentially creating a billion-dollar opportunity.

Upcoming Product Launches and Software Updates

The iPhone 18 Pro and iPhone 18 Pro Max are slated for release in two months, with expectations that they will maintain a similar design to their predecessors but incorporate. In software news, Apple has released the first public betas for iOS 27 and mac OS Golden Gate, allowing a wider audience to test the upcoming operating systems. For those experiencing issues with the beta versions, a guide is available on from iOS 27 Beta to iOS.

Retail and Accessory News

Apple's retail presence is expanding with a at Briarwood Mall in Ann Arbor, Michigan, on July 31st. In accessory news, B&H is offering discounts of up to $400 on various 14-inch and 16-inch MacBook Pro models featuring M5, M5 Pro, and M5 Max chips. Additionally, Air Pods Pro 3 are available for $199.99 and Air Pods 4 for $99 as part of a weekend deal. Mac Rumors is also hosting a giveaway for a chance to win a MacBook Neo and.

Internal Tools and Pricing Adjustments

Apple is reportedly testing a new Genius Bar tool called Live Notes, which transcribes and summarizes customer interactions. However, this tool has sparked concerns among employees regarding. In other news, Apple has continued its recent trend of price increases, affecting beyond the previously announced hikes on Macs and iPads. The company also reportedly developed but ultimately decided against releasing "M2 Extreme" and "M3 Extreme" chips for the Mac Pro, according to.