Consumer watchdog Which? has secured a Collective Proceedings Order for its class‑action claim that Apple overcharged UK iCloud users. The suit, filed in November 2024, alleges millions were locked into storage plans priced above market rates. If the court finds Apple liable, each participant could receive roughly $95 in compensation. The claim covers data from November 2018 through June 2026, when the pricing dispute began.

The Competition Appeal Tribunal granted the order in May 2026, but its schedule pushes the trial start to October 2028. Approximately 40 million UK residents—both paid subscribers and free‑tier users—are automatically enrolled, though they may opt out by October 2026. Which? argues the dispute stems from a £11‑per‑month baseline versus the £12 price Apple charged. The tribunal’s decision follows a broader EU push against perceived anti‑competitive pricing.

Apple maintains the case lacks merit, pointing to alternative cloud services available in Britain. The outcome could set a precedent for pricing scrutiny across subscription‑based tech products, pressuring firms to justify cost structures. Industry analysts note that similar suits could reshape how cloud providers price tiered storage globally.