OpenAI is reshaping ChatGPT’s revenue model by adding a low‑cost Go tier and testing advertising for free users. The new $8 monthly plan offers higher limits on messages, images, and memory, while ads appear at the bottom of responses. Users can opt out by upgrading to the $20 Plus plan.

OpenAI stresses that ads will be clearly labeled and will not influence ChatGPT’s answers. Conversations remain private, and no user data will be sold to advertisers. The company also excludes users under 18 from seeing ads, ensuring compliance with child‑privacy regulations while still monetizing the free tier for all users.

Industry observers note that the move mirrors Google’s ad‑driven model, raising questions about privacy and user experience. Apple users may see limited impact, as Siri queries likely bypass ChatGPT ads. Those uneasy with advertising can upgrade to Plus or switch to rivals like Claude, awaiting Apple’s own AI rollout soon.