OpenAI is preparing to test advertising in ChatGPT for the first time, targeting free and Go tier users in the U.S. The company will launch ads in the coming weeks, keeping them separate from answers and clearly labeled. This move aims to fund broader access while maintaining its mission to make AI available to everyone.

The new ChatGPT Go tier, which launched in 171 countries last year, is now available in the U.S. for $8 monthly. It offers expanded features like image creation and file uploads. OpenAI stresses that Pro, Business, and Enterprise subscriptions will remain ad-free, preserving a premium, uncluttered experience for paying customers.

The company's ad principles prioritize answer independence and conversation privacy, ensuring ads don't influence responses and user data isn't sold. Testing will exclude users under 18 and avoid sensitive topics. OpenAI views this as a way to support small businesses and keep intelligence accessible, balancing revenue with user trust.