Research firm Omdia says Apple plans to launch its first OLED‑equipped laptop, dubbed the MacBook Ultra, in the third calendar quarter of 2026, potentially as early as September. The timeline undercuts earlier leaker estimates that placed the debut between October 2026 and early 2027, sparking debate over Apple’s product‑release strategy.

The report notes Samsung Display will supply 14.3‑ and 16.3‑inch hybrid OLED panels using TFT and RGB‑tandem technology. This approach promises thinner chassis and higher contrast than the current M5 MacBook Pro. Omdia projects Samsung could deliver two million units by year‑end, indicating Apple is readying a sizable production run.

If the September slot holds, Apple would clash with its traditional September iPhone and Apple Watch rollout, forcing the company to juggle two flagship launches. The timing also contradicts an April 2026 leak that blamed RAM and SSD shortages for a 2027 delay. The new schedule suggests Apple has resolved those supply issues and is accelerating its OLED laptop push.