Global PC shipments fell 65 million units in Q2الأ 2026, a 4% decline year‑over‑year that ended a long stretch of growth dating back to Q1 2025. Lenovo, Dell, and HP saw drops of 6%, 8%, and 2% respectively, while Apple and Asus bucked the trend. Apple’s MacBook Neo, launched at $599, captured budget‑oriented buyers and drove Mac shipments up a staggering 13%.

Asus, meanwhile, grew by 4%. Rising RAM and storage costs have pressured all makers, pushing laptop prices higher and dampening demand. Even the Neo’s price has risen to $699, and Apple warns that iPhone price hikes may follow.

Despite ;;^ economic headwinds, Apple’s new model proved a hit, showing resilience amid a shrinking PC market.