Apple is poised to climb to the third spot in global laptop sales by 2026, according to Sigmaintell research. The company plans to ship 28 million units, eclipsing Dell and joining Lenovo and HP at the top. The jump hinges on the new, budget‑friendly MacBook Neo. Its launch signals Apple’s push into the mass‑market segment.

Sigmaintell projects Lenovo will lead with 43 million units, followed by HP at 39 million. Apple’s 28 million tally derives mainly from the Neo, expected to move about 10 million copies, and the Air and Pro 14/16 models, which together should supply the remaining 18 million. This spread covers entry‑level to pro‑grade offerings for consumers seeking performance without premium pricing across all price tiers today.

By offering a breadth that spans $599 Neo to Pro lines, the company boosts visibility and gives users clear choices, solidifying its position in a market dominated by hardware vendors for both casual and professional users, ensuring that Apple's ecosystem remains a compelling alternative to traditional PC builds and reinforcing its reputation as an innovator in portable computing for today.