YouTube is testing a change that could stop push notifications from some channels, even if you’ve chosen “All.” In a new experiment, the platform is limiting alerts from channels when users rarely engage with them. Videos will still appear in your Subscriptions feed and in-app notification inbox, but your phone won’t buzz for channels you ignore.

This test began early in 2025 as YouTube aims to cut down on notification fatigue. Over time, people have subscribed to hundreds of channels, often hitting “All” without thinking about how overwhelming it can be. If you stop opening or interacting with those notifications, YouTube may see that as a reason to send fewer push alerts. The company says that if people ignore too many notifications, they might turn off YouTube notifications completely.

Your subscription status doesn’t change—you’re still subscribed, and you can still find new uploads in the Subscriptions tab or your notification inbox. But now, “All” doesn’t guarantee you’ll get real-time push alerts for every video. This change matters even more for creators who depend on notification spikes to get early views, which help with YouTube’s recommendation system. If loyal subscribers stop getting push alerts, that early boost could fade, especially for smaller channels.