Google has officially announced its next "Made by Google" event, scheduled for August 12 at 6 p.m. ET in New York. The company expects to unveil the Pixel 11 series and the Pixel Watch 5 series at this event. This announcement comes via press invites that bear a resemblance to Apple's event invitations, signaling a potential shift in Google's event presentation style.

The Pixel 11 series is anticipated to feature a starting storage of at least 256GB, a step up from its predecessor's 128GB. This upgrade, coupled with rising component costs across the industry, suggests a likely increase in the starting price for the Pixel 11 compared to the Pixel 10. Rumors also suggest the return of the "Pixel Glow" indicator, a feature previously seen on other Google hardware.

The timing of the event, a week earlier than last year's Pixel 10 launch, and the later evening start time mark a departure from Google's typical schedule. Consumers can expect a more premium offering with increased baseline storage, though this will likely come at a higher cost. The industry will be watching to see if Google's new event strategy impacts its product launch reception.