New reports suggest OnePlus may be preparing for a significant global retreat, with parent company OPPO reportedly set to announce the brand's exit from Europe and the US this week. This follows months of escalating warning signs, including shrinking operations, executive departures, and earlier claims of a scaled-back global presence.

Earlier reports indicated a potential withdrawal from the US market and a reduced footprint in Europe, fueling speculation that OnePlus was shifting its focus almost entirely to China. The company has previously denied similar shutdown rumors, particularly following OPPO's smartphone business restructuring in January. The recent departure of a top executive who publicly dismissed these claims has only added to the uncertainty surrounding OnePlus' long-term strategy outside of China.

If the reported withdrawal materializes, existing OnePlus devices are expected to continue receiving software updates and after-sales service. However, new product launches, retail sales, and local marketing efforts would cease. This would signify the end of OnePlus as a major competitor in Western markets after over a decade of offering flagship-level specifications at competitive prices.