OnePlus announced it will conclude new product rollouts in Europe and North America as part of a global strategy adjustment. The company, backed by parent OPPO, assured existing users that devices will continue receiving scheduled software updates and security patches within original support periods. Customer service channels and warranty obligations remain unchanged, with statutory consumer rights unaffected.

As part of a software strategy shift, eligible existing OnePlus devices globally will have the option to voluntarily update to Color OS 17 following its official release. This aims to streamline development, accelerate updates, and leverage shared engineering resources. Users can choose whether to switch and may roll back to Oxygen OS if dissatisfied.

The OnePlus Community and OnePlus Store in Europe remain open. India operations continue as usual. The announcement sparked emotional responses from long-time community members, many reflecting on over a decade of engagement. Yash, a OnePlus representative, thanked users for building "one of the most passionate technology communities."