Rakuten Kobo is bringing its e-readers to physical stores for the first time, partnering with Best Buy across 500 U.S. locations. Shoppers can now find the Kobo Clara Colour, Clara BW, Libra Colour, Kobo Stylus 2, and Kobo Remote in person. Previously only available online, this expansion lets customers see and feel devices before buying.

CEO Michael Tamblyn highlighted the importance of hands-on experience. The devices offer access to the Kobo Store and Kobo Plus subscription, supporting various e-book formats and library borrowing via Libby and Over Drive. The Libra Colour stands out with a 7-inch E Ink display, 32GB storage, and stylus support, designed for comfortable reading.