Disney Plus is launching Verts, a new short-form video feature designed to boost engagement through vertical clips from movies and shows. The feature will appear as a bottom toolbar option, allowing users to swipe through curated content tailored to their viewing habits. Users can either save clips for later or jump directly into the full movie or show.

Verts uses an advanced algorithm to personalize recommendations, showing scenes and moments from Disney's entertainment library. The company plans to expand beyond its own content to include creators and various storytelling formats. This move follows ESPN's earlier implementation of similar short-form content, which displays sports highlights to viewers.

The feature arrives as Disney Plus faces pressure to increase user engagement in a competitive streaming market. While some users may find Verts helpful for discovering new content, others question whether recycled TV clips work well in vertical format. The platform continues evolving its interface to keep viewers watching longer.