WhatsApp is testing a paid tier called WhatsApp Plus in its Android beta, a move that signals Meta’s push into subscription revenue from its messaging juggernaut. Early testers pay roughly $2.99 a month, with a European user citing €2.49. The beta sits on the back of similar experiments on Facebook and Instagram and company hopes to grow its user‑based earnings.

The beta rollout unlocks a handful of premium perks: send exclusive stickers, switch themes, pick a custom app icon, pin chats, and access premium ringtones. Users can also upgrade their chat lists for a cleaner organization. These features mirror those tested on Instagram, hinting at a unified Meta strategy to monetize across platforms for millions of daily users worldwide every.

WhatsApp’s subscription is still a test; no official launch date has surfaced. Meta’s earlier reports of paid tiers on Facebook and Instagram set expectations that WhatsApp will follow suit once the beta proves viable. The $2.99 price point places it competitively below typical app‑store subscriptions, aiming to entice the app’s 2 billion‑plus user base and offer a revenue stream for the company.

If the beta succeeds, WhatsApp Plus could become a standard feature across iOS, macOS, and other platforms, reshaping the app’s freemium model. For users, the bargain price unlocks customization and organizational tools that were once locked behind the paywall of other apps. Ultimately, Meta looks to convert its massive, free user base into a steady subscription stream for long‑term growth.