Meta's WhatsApp is reportedly developing a premium subscription tier called WhatsApp Plus, according to recent rumors. This new paid service would offer additional customization options beyond the current free version, allowing users to modify app themes, icons, and accent colors with 14 new icons and multiple color choices.

Current WhatsApp users can pin only three chats, but the premium tier would increase this limit to 20. Subscribers would also gain access to exclusive ringtones and potentially exclusive stickers in the future. The core messaging service would remain free, with the premium features serving as optional add-ons for power users who want more personalization options.

While details about pricing and launch timing remain unclear, this move follows a trend of messaging apps exploring premium tiers. The service appears designed to appeal to users who want more control over their app's appearance and functionality without affecting the basic messaging experience that billions rely on daily.