Following this week’s Apple event, new Apple CEO John Ternus and marketing SVP Greg Joswiak sat down for an interview to talk more about the iPhone 18 Pro and iPhone Duo.

In the interview with Tom’s Guide and TechRadar, Ternus and Joswiak discussed why Apple decided that now was the time to enter the foldable market. Ternus also touched on his feelings after his first week as Apple CEO.

On why Apple felt now was the time to announce iPhone Duo, Ternus explained: “I think for us, it’s always about when do we feel like we have a product idea that meets our bar for quality and durability, but also for design. What I think is particularly amazing about the Duo is, it’s such a good example of hardware and software coming together to make something really special.”

Joswiak added that what Apple saw other smartphone makers doing in the foldable space “wasn’t very inspiring.” Ternus also said competing foldable displays are “cheap-feeling plastic surfaces” that “don’t feel good to touch.”