Apple’s Beats brand is rolling out deep discounts through Best Buy, targeting holiday shoppers and gift‑givers. The Beats Pill, revived in 2024 with a custom chip for tighter Apple ecosystem integration, now lists as an open‑box “Excellent” unit for $71.99, a steep cut from its $149.99 MSRP. Improvements include richer sound, longer battery life and USB‑C charging, making the mini speaker a strong value proposition.

Powerbeats Pro 2, the first Beats earbuds with an on‑board heart‑rate sensor, also see a price drop to $200 from $250. The redesign shrinks the earbuds and case, while the H2 chip preserves battery endurance and audio performance. Pairing workout‑grade earhooks with health tracking positions the model as a versatile option for fitness enthusiasts.

The over‑ear Beats Studio Pro, priced at $350 new, appears as open‑box units for $129.99–$137.99 and brand‑new sets from $159.99. They deliver ANC, a 3.5 mm jack and a price gap far below Apple’s AirPods Max, though some Apple‑centric features are missing. These discounts give budget‑conscious buyers a rare chance to own premium‑grade Beats hardware today.

By slashing prices on legacy and refreshed models, Beats taps into seasonal gifting cycles while clearing inventory ahead of upcoming releases. Consumers walk away with Apple‑compatible audio at a fraction of flagship costs, and the brand demonstrates that aggressive discounting can sustain relevance without new product launches.