Apple has launched a new Partner Discovery Tool to help businesses and governments find authorized resellers and technical partners for device purchasing and IT management. Announced by Christy Jones, Apple's Head of US Enterprise and Government Sales, the tool connects customers with qualified partners across the Apple Partner Network.

This initiative expands Apple's existing partner program, which varies by country. In the US, the network connects organizations with business and technical partners, while in Brazil it also includes education sector partners. The tool asks users specific questions about their needs and then generates a customized list of suitable partners.

Customers can refine results using filters for partner type, capabilities, supported products, and location. This makes navigating extensive partner listings—which can include hundreds of results depending on the country—much more manageable. The Partner Discovery Tool represents Apple's latest effort to streamline enterprise sales and support, making it easier for organizations to find the right partners for everything from device procurement to lifecycle management and technical support.