Bloomberg's Mark Gurman reveals Apple Glasses will feature acetate construction across four distinct styles. The designs include large rectangular frames similar to Ray-Ban Wayfarers, slimmer rectangular options like CEO Tim Cook's glasses, and both larger and smaller oval/circular frames. Apple aims to create an "instantly recognizable" look across all variations, exploring finishes including black, ocean blue, and light brown.

Unlike competitors such as Meta who partner with glasses experts, Apple is developing these smart glasses internally. A notable design element is the vertically oriented oval lenses with surrounding lights for the camera system. This approach mirrors Apple's strategy with AirPods and Apple Watch, where they created distinctive designs that became industry benchmarks without relying on external partnerships.

Apple's design team has undergone significant turnover since the original AirPods and Apple Watch launched, with former design chief Jony Ive no longer involved. Despite this, the company appears confident in its ability to deliver another iconic wearable. The multi-style approach represents an ambitious challenge for Apple's current designers, potentially as early as this fall.