Apple will soon deploy AI-generated presenters in its Sales Coach app, a development spotted by Aaron Perris. The technology will create personalized training videos tailored to each sales representative's specific needs, including the products they sell, skills they're building, and language they speak.

This move comes after Apple recently updated its SEED app with a Liquid Glass design, transforming it into the Sales Coach platform. The app already features an AI-powered chatbot through an "Ask" tab that answers questions based on Apple's official materials. AI-generated videos will be clearly marked with on-screen tags while remaining planned and verified by Apple's training team.

Apple claims no human training team could create truly personalized content at scale before this technology. The AI approach will deliver more up-to-date information to retail sales representatives, potentially improving customer interactions and product knowledge across Apple's global sales network.