Apple has quietly released a new AirTag model, but the product name remains unchanged, potentially causing confusion for consumers. The easiest way to identify the updated version is to examine the etching on the device's back. The new AirTag 2 features several distinctions that set it apart from its predecessor.

On the back of the new AirTag, the text appears in all capital letters, including "FIND MY," "NFC," "BLUETOOTH LE," "ULTRA WIDEBAND," and "IP67." Retailers like Amazon are helping by labeling the original as "AirTag (1st Generation)." The older model has a different back etching. This is a subtle update that customers should be aware of.

This update is important because it reflects a refresh of the item tracker. Apple typically updates its hardware every few years, and this is a minor revision. The original AirTag launched in 2021, competing with offerings from Tile and other Bluetooth trackers.

For those in the market for an AirTag, it's wise to verify the model. If you're content with the first generation, ensure the price is below the new model's $29 retail price. Consumers should be aware of the differences in features and consider their needs before purchasing.