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Apple Proposes 15% Off-App Store Commission in US

9to5Mac •
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Apple has submitted its proposal for fees on off-App Store purchases, following the Supreme Court's denial of a pause. The proposed rates are: 15% for standard apps (normally 30% IAP), 10% for partner programs and subscription renewals, and 5% for Small Business Program apps. Apple argues these rates allow developers to link out profitably while compensating Apple for its IP.

Apple compared these to competitors like Google Play, which charges 20% standard, 15% program, and 10% subscription rates—rates Epic agreed to. Apple maintains that the proceedings should have been paused pending Supreme Court review, but submitted the proposal to comply with Judge Yvonne Gonzalez Rogers's instructions. The Ninth Circuit had reversed a ban on commissions, saying they are only problematic if prohibitive.

Epic will now respond, and Apple's Supreme Court brief is due by September 14. The proposed 15%, 10%, and 5% rates aim to balance competition and compensation. Previously, Apple charged 27% on off-App Store purchases, leading to contempt claims. Apple says its proposal provides substantial competitive pressure on IAP while recovering value for its tools and services.