Victoria's Secret reported higher sales in its latest quarter, marking a positive turn for the struggling lingerie retailer. Chief Executive Martin Waters said the company's turnaround strategy is showing early signs of success, suggesting the brand's efforts to modernize its image and product offerings are resonating with customers.

After years of declining sales and criticism over its marketing approach, Victoria's Secret has been working to reinvent itself. The company has expanded into new product categories like sports bras and loungewear, partnered with diverse models, and revamped its stores. These changes appear to be paying off as the retailer works to regain relevance with younger consumers.

The sales increase provides a much-needed boost for Victoria's Secret, which has faced intense competition from brands like ThirdLove and Aerie that have gained market share with more inclusive marketing. While one quarter doesn't guarantee a full recovery, the positive momentum suggests the company's strategic pivot may be on the right track.