Victoria's Secret reported a strong first-quarter performance, with sales jumping 15% to $1.56 billion and same-store sales rising 13%. The retailer, known for its lingerie and PINK brand for young adults, turned around from a year-ago loss of $1.7 million to post a profit of $47.7 million, or 56 cents per share. These results significantly exceeded Wall Street expectations and the company's own guidance.

The company's comeback appears driven by successful bra sales strategies that have retained customers who then purchase additional items across the product line. Victoria's Secret raised its full-year outlook following the better-than-expected quarter. The 35% surge in premarket trading Tuesday reflects investor confidence in the retailer's strategic direction and operational improvements after recent challenges.

The performance represents a notable reversal from previous struggles, suggesting Victoria's Secret has effectively addressed challenges in the competitive retail landscape. The company's ability to convert bra shoppers into loyal customers appears to be paying off with improved margins and market position, potentially signaling a sustainable business model for the iconic brand.