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Texas Billionaires Challenge Senator Jim Justice for Greenbrier Resort Control

Wall Street Journal US Business •
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Robert and Blake Rowling are mounting a takeover bid for The Greenbrier, the historic West Virginia resort owned by Senator Jim Justice since 2004. The Dallas-based hoteliers argue they can operate the property more effectively as ownership questions mount around Justice's stewardship.

The luxury resort, founded in 1778, has served as a gathering place for presidents and royalty while becoming one of Appalachia's largest employers with roughly 2,000 staff. Justice previously rescued the property from financial distress, but critics now allege he diverted revenue to other business ventures.

This battle represents a rare intersection of politics and hospitality, with the Rowling family seeking to capitalize on concerns about the senator's management of his business empire. The outcome could reshape one of West Virginia's most iconic properties and test whether new ownership can restore its former prominence.

The resort's future hangs in the balance as two wealthy families stake competing claims, leaving employees and locals wondering who will ultimately control this piece of American history.