Tesla saw new‑car registrations double to 28,610 units in May across the European Union, the U.K., Iceland, Liechtenstein, Norway and Switzerland. The jump reflects a surge in demand for its electric‑vehicle lineup after a period of decline in the region.

In the EU alone, Tesla sold 21,767 vehicles in May, more than double the 10,000‑plus sold a year earlier. This marks the fourth consecutive month of growth for the company in the continent, reversing a trend that began in late 2024.

Tesla’s rebound comes as Chinese rivals gain traction in Europe, yet the automaker’s model mix and brand loyalty seem to offset that pressure. Musk’s past political ties have sparked customer backlash, but sales momentum suggests that buyers prioritize vehicle performance over executive controversies.

With European sales now exceeding 28,000 units, the company secures a larger share of the continent’s electric‑vehicle market, tightening its lead over rivals.

Investors view the uptick as a sign that Tesla can sustain growth amid tightening supply chains and rising battery costs. The company’s ability to double sales in a major region may lift its valuation and keep competitors scrambling to match its production scale and pricing strategy.