Target swung back from a string of weak quarters, posting a 5.6% jump in comparable sales for the three months ending May 2. That rise marks the biggest quarterly gain since early 2022, signaling that the retailer’s push to refresh stores and product lines is finally resonating with shoppers.

New CEO Michael Fiddelke said the overhaul of baby, toy and health departments—along with sharper store layouts—has spurred those gains. Executives noted that customers are gravitating toward the refreshed assortment, a shift that helped lift Target’s full‑year outlook.

The sales lift comes after a dip in the same quarter last year, underscoring the impact of Target’s strategic changes. Investors will now focus on whether the momentum sustains as the company pushes new pricing and inventory tactics.

Target’s comparable sales metric excludes stores and channels that opened less than a year, focusing on steady‑state performance. Analysts view the 5.6% rise as a benchmark for the retailer’s ongoing revitalization strategy and a signal that its investment in merchandising and customer experience is paying off.

With the refreshed product mix driving higher foot traffic, Target plans to roll out similar changes across its remaining 1,900 stores. The company’s upward revision of full‑year earnings forecasts reflects confidence that the momentum will translate into sustained profitability.