Google intensifies its AI advertising push by testing new ad formats in both standard search results and its AI Mode, as competition heats up in the race to monetize artificial intelligence. The company faces potential displacement from Meta Platforms, which researchers predict may soon surpass Google as the world's largest digital advertiser due to automated campaign systems.

The move reflects growing pressure on Google's advertising dominance amid increased automation. OpenAI has already been testing ads in ChatGPT since February, signaling a broader industry shift. Google's new ad formats will appear in AI Mode and standard search results, though they won't extend to Gemini initially, limiting immediate impact on its flagship AI product.

The advertising landscape continues to evolve as tech giants scramble to integrate AI into revenue streams. Google's strategy represents a defensive maneuver to maintain its market position against Meta's automation advantages. With competitors gaining ground, Google must balance innovation with user experience to preserve its $224 billion annual ad revenue without alienating search users.