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Sports TV Fragmentation Frustrates Fans

Wall Street Journal US Business •
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The era of easily accessible sports on television is over, leaving fans like Mark Loftus, a lifelong New York Yankees supporter, bewildered and frustrated. Once able to follow his team through local broadcasts and occasional network games, Loftus now faces a complex and costly landscape. Yankees games are scattered across numerous platforms, including broadcast networks like Fox, cable channels such as TBS and ESPN, premium sports networks like YES, and streaming services including Amazon Prime, Peacock, Apple TV+, and MLB.TV.

This fragmentation, while beneficial for sports leagues, has created a significant challenge for viewers. The venue and platform for watching a game can change nightly, with exclusive deals for services like Apple TV+ on Fridays and Peacock on Sundays. The one constant is that games are no longer regularly found on local broadcast stations.

Fans like Loftus, who remembers following Mickey Mantle and Roger Maris, feel neglected by the industry. "This is not a win for the fans," he states, criticizing the perceived indifference of providers and leagues towards viewer convenience and cost. The current situation demands multiple subscriptions and a constant effort to locate games, a far cry from the simpler viewing experiences of the past.