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Rising Costs Keep Americans in Older Cars

Wall Street Journal US Business •
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Rising complexity and regulation are pushing new‑car prices toward $50,000 on average, prompting many owners to keep older models longer. Higher sticker prices translate into steeper insurance, maintenance and crash‑repair bills, eroding the total cost of ownership. As a result, used‑car inventories are swelling while demand for fresh models wanes. Dealers report longer average vehicle age on their lots, stretching service intervals.

The regulatory burden shows up in documentation. A 2007 Ford Mustang’s owner’s manual runs under 260 pages, whereas the 2026 Honda Civic’s guide expands to almost 735 pages to cover driver‑assistance systems and compliance features most buyers never requested. The bloated manuals increase production costs for automakers. Consumers perceive these additions as paid‑for complexity, further discouraging upgrades and bolstering the resale value of legacy vehicles.

Dealers and manufacturers feel pressure to adapt, offering extended warranties, certified‑pre‑owned programs and subscription services aimed at offsetting ownership costs. Yet the shift also threatens new‑vehicle margins, as slower turnover reduces economies of scale. Some firms are experimenting with modular designs to curb documentation burdens. For investors, the trend signals a durable aftermarket segment while tightening profit pipelines for OEMs that rely on volume sales.