Drivers once got hooked on great lease deals, but the era of easy electric vehicle adoption is shifting. As the initial excitement wanes, consumers are facing a new reality regarding costs and infrastructure.

Many EV owners are now looking at hybrids and gas cars as practical alternatives, or they are simply paying higher prices to maintain an electric lifestyle. The transition from early adopters to the mass market is proving more complex than anticipated.

With the honeymoon phase over, the industry must address how to keep drivers engaged as they work out where to go next in their automotive journeys.